This year’s 360º speakers will provide thinking from a broad range of perspectives. From the invisible influences affecting our decisions, to the domestic and global financial markets, to how our brains are wired and affect our actions, and more. We’ll look at forecasts that involve how AI is affecting our tomorrow and we’ll work to understand how the people who select the products we make think about us and our companies.


Dr. Jonah Berger — Keynote Speaker

Professor and Author

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. His work examines how people make decisions, how ideas diffuse, and how social influence shapes behavior. Berger has spent over 15 years studying how influence works and how it drives products and ideas to catch on.

From Fortune listed firms to start-ups and non-profits, Berger has worked with a variety of companies and organizations. His work has helped drive product adoption, create more effective messaging, and develop marketing strategy.


Pam Light

As HOK’s Senior VP of their Los Angeles offices, Pam continues her reputation as one of the foremost professionals in the business of design. From product design, to engagement, to programming and planning, Pam’s depth of knowledge on the built environment is in a class of its own. She is a passionate advocate for the value of design and how it affects humanity.

Pam is sought after for both her design work and perspectives on where and how work will evolve.

With Abby Scott, Pam will co-present a session to the general conference as well as host the second installment of the BIFMA workshop, Do This, Don’t Do That.


Byron Reese

Futurist and Perpetual Optimist

Reese believes we are approaching a ‘Fourth Age’ for humanity that promises to be infinitely better than anything we have seen before. An accomplished author as well as CEO and Publisher of Gigaom - one of the world’s leading technology research companies - Reese leads the company in their mission to help leaders understand the implications of emerging technologies and their impacts on business, media, and society.

Byron understands that our thinking needs to change. He brings his experience as a technologist, his passion for history, and his proven business acumen to show how technology can solve our biggest challenges.


Matt Rollins

Matt Rollins creates stories and the elements that allow them to spread. His work seeks to build profound connections between brands and the people who matter most to them—connections that happen when an over-arching story, supported by a flexible, adaptive system, is integrated into every experience. Whether the effort is a global sporting event or a local political campaign, he leads cross-disciplinary teams whose focus is to touch the hearts and minds of individuals.

Matt’s career has spanned Communications, Brand and Experience Design across a wide range of global brands. For over a decade, he was involved in the Olympic movement, serving as an advisor to the IOC, Look of the Games design director for the Torino 2006 Winter Olympic Games, and creative director for a host of sponsorship campaigns.


Dr. Marci Rossell

Economista – Delphin Investments

Marci Rossell works to explore the nexus of economics, politics, culture and the media. Rossell began her career as an economist with the Federal Reserve Bank of Dallas. She has served as the Corporate Economist and Investment Spokesperson for Oppenheimer Funds, and as Chief Economist for CNBC.

When she last spoke at the 2017 conference she delighted and stunned attendees stating that based on the presidential election, she wasn’t completely sure what could be predicted. Many of the norms we understood were experiencing a seismic shift and all bets were off. Marci’s take on what’s ahead and how we should think about it will be interesting to say the least.


Dr. Robert Sapolsky

Professor and Author

Dr. Sapolsky is an American neuroendocrinologist and author. He is a professor of biology, neurology and neurological sciences at Stanford University. He is also a research associate at the National Museums of Kenya as well as a MacArthur “Genius” Fellow. He brings humor and humanity to sometimes sobering subject matter such as the biology of individuality, belief, memory, schizophrenia, depression, aggression, and alzheimer’s. Sapolsky’s perspective on the human condition come from his insights and findings as a neuroscientist. From his vast understanding of how we think, Dr. Sapolsky will pull from both his research and his books to shed light on the factors hardwired into our systems.

Understanding the need to change and how we should approach it will be supported by insights into how biology informs our thinking.



Abby Scott

Abby is a senior designer in HDR’s Omaha architecture studio. Recruited to HDR after years working in smaller design and manufacturing firms, Abby brings a broad level of product knowledge to her work. Known for her dogged research work, Abby goes beyond product basics to understand manufacturer claims, product formulations, materials, how products are constructed and how product fulfills her clients needs. Her knowledge of technologies (both in manufacturing and design) give her a comprehensive understanding of product development and product usage in design. Her inquisitive nature has led her to challenge many accepted practices.

Active in the design community, Abby has built a reputation among her peers as a leader in collaborating with product manufacturers.

With Pam Light, Abby will co-present a session to the general conference as well as host the second installment of the BIFMA workshop, Do This, Don’t Do That.


Lynn Utter

Lynn Utter is Chief Talent Officer at Atlas Holdings Company, LLC and has years of experience as an executive in the furniture industry. Her deep understanding of operations, strategy, talent, and leadership development has established her as an outstanding executive in management today.

Having left the contract furniture industry, Lynn returns to share her perspectives and (now) outsider view of the industry, the state of manufacturing, shifts in operations and operational management thinking, and what she sees as essential for today’s leadership teams.